Have you ever wondered how you can make money with your website? It’s easy! There are many different programs out there to monetize your websites traffic.  We are talking PPC advertising (pay per click).  PPC advertising works like this. Every time a person clicks on an advertisment on your web site, you are paid. You may not earn a lot at first, but as time goes on, and you continue to promote your web site or blog, you will see an increase in PPC earnings.

 There are many programs out there offering publishers a chance to make money with PPC advertising. Lets go over some of the big names, and I’ll let you know from experience, which one you should use or stay away from.

• Google Adsense is an advertising program that allows you to display advertisements in many differnt forms. Google offers, Image Ads, Text Ads, Video Ads, Text Links, and some other features. Google’s Adsense is great for specific content websites because of its smart system. It crawls your pages content, and delivers relivant ads according to what the page is about. Google also displays ads to different regions and it is by far the most targeted system available today.
• Yahoo (overture) Yahoo’s advertising program is very similar to Google’s Adsense. Yahoo has almost identical to what Google has to offer. However, Yahoo’s program is only available to american publishers. Which sets Google once again far ahead of Yahoo.
• Bidvertiser Bidvertiser is small compared to the powerhouses like Google and Yahoo, but it still has it’s qualities. Bidvertiser offers onsite technical support, which is a plus. They don’t always understand what you are trying to say to them, but it is nice to have someone to help out when things get messy. Bidvertiser is not targeted like Yahoo or Google, but it is good for sites with bulk loads of untargeted traffic. A plus to Bidvertiser is, They let you customize the size of ad boxes, fonts and more. The big guys don’t allow this. Bidvertiser is also nice for smaller publishers because you can receive payment after just $10 into PayPal and $50 by check. Bidvertiser has it’s problems though. Sometimes the ads will begin to make your site load incredibly slow. This is found with Google and Yahoo as well. Just not as frequently. Overall, Bidvertiser is an alright PPC advertising company that is worth giving a shot.
• Clicksor Clicksor is another small company compared to Yahoo and Google. Clicksor has not shown anything to great to me yet. Some problems I have encountered with Clicksor are things like trojans being installed when the ads are loaded. You can choose what your site is about however and have advertisments displayed upon what you have chosen. The problem is, they don’t have all that many advertisers and sometimes you are left with pointless ads being displayed that have very low CPC and very low relevancy to your pages content.
• SearchFeed is a small company based out of New Jersey. They offer a very interesting product. With SearchFeed, You choose what keywords you would like advertisements based on. You also have complete control over how the ads look on your website. SearchFeed offers higher CPC’s depending on who you are though. So if you are a big name, pulling in millions of page views, You are going to earn more per click. SearchFeed is deffinately worth a try. They are a growing company and could be a very good alternative to Adsense or Yahoo.

Overall, Google’s Adsense is the most effective advertising program for publishers. With its targeted ads and many features, it is far superior and I’d reccomend it to anyone. Give it a try, but remember, Not every website is going to work with the same types of advertising or programs. Play around with things, and over time you will find the program that suits your web sites needs perfectly.

Filed under: PPC Advertising by admin Date 27 May, 2007